Why Size Doesn’t Matter: Community Banks’ and Credit Unions’ Growing Leverage Over Big Banks

Posted on Mon, Dec 15, 2014

Community banks’ and credit unions’ opportunity to acquire new accountholders grows as the number of dissatisfied accountholders increases at big banks. Although advertising budgets at big banks exceed those of smaller financial institutions, community banks and credit unions can win market share by focusing on maintaining reduced fees, building stronger relationships and providing valuable services for which accountholders are searching.

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Tags: cash back reward programs, Increasing Market Share and Profitability, Reward Programs, Customer Acquisition and Retention Strategies, Pinnacle Financial Strategies, Debit Card Programs, accountholder acquisition

Rewards Checking — What Accountholders Really Want From Their Financial Institution

Posted on Thu, Aug 21, 2014

What do accountholders really want in terms of rewards programs? Two things: cash and customer service. According to the Q4 National Banking Opinion Poll, 61% of Americans stated they would switch to a new institution if it provided them with a cash back rewards program. But what good are those programs if an institution can’t back them up with the kind of customer service that gives accountholders peace of mind when opening a rewards checking account?

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Tags: Pinnacle, cash back rewards, cash back reward programs, what counts reward checking, Reward Programs

Young Adults Prefer High-Value Debit Cards To Credit Products

Posted on Thu, Jan 31, 2013

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Tags: Reward Programs

Rising Gas Prices May Fuel Demand For Reward Programs

Posted on Mon, Mar 19, 2012

Pain at the pump is placing an additional financial burden on cash-strapped consumers, and a new study reveals that this may prompt a stronger demand for reward programs across the country.

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Tags: Reward Programs