The Hidden Opportunity for New Accountholder Acquisition

Posted on Tue, Sep 16, 2014

Accountholder acquisition at financial institutions often depends on major life-changing events such as a new job, marriage or moving; however, the unique circumstance surrounding college students makes them a prime target demographic for new accountholder acquisition. Financial institutions can capitalize on this opportunity by providing students with tools to succeed on their own financially. Most college students are looking for three things before they head off to school: a new bank, an accessible checking account and financial education.

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