Secrets to Increasing Commercial Accounts at Your Financial Institution

Posted on Tue, Mar 03, 2015

Increasing commercial accounts at your financial institution provides you with new opportunities to increase your deposit base, diversify your account portfolio and cross-promote products and services. Building relationships with local businesses by understanding their needs and providing genuine solutions to overcome their obstacles not only makes your financial institution a valuable resource for business accountholders but also increases opportunities to acquire employee personal accounts.

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Tags: Community Bank Programs, interchange income, Increasing Market Share and Profitability, Customer Acquisition and Retention Strategies, Small Business Banking, Business Banking, Pinnacle Financial Strategies, Retail Banking, accountholder acquisition, accountholder retention, SMART Business Banking

Research Proves People Want Cash Rewards

Posted on Thu, Jan 12, 2012

Take off your banking hat for a moment and think as a consumer about reward programs. What types of rewards programs do you participate in? Why do you participate in them? Is it because you value and appreciate the rewards? Or do you just want to support a company that appreciates and values your business?

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Tags: banks, Pinnacle, fee revenue, cash rewards, cash back rewards, cash back reward programs, loyalty, retention, acquisition, interchange income