Increasing Debit Card Usage and Your Financial Institution’s Profitability

Posted on Wed, Dec 03, 2014

Most financial institutions across the country offer debit cards to accountholders; however, many financial institutions fail to realize the full benefits a successful debit card program can deliver in new accountholder acquisition, current accountholder retention and overall profitability. A successful debit card program begins with a simple, valuable reward program, which promotes increased usage and is promoted to the right target demographic.

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Tags: cash rewards, cash back rewards, cash back reward programs, Customer Acquisition and Retention Strategies, Business Banking, Pinnacle Financial Strategies, Debit Card Programs

Rewards Checking — What Accountholders Really Want From Their Financial Institution

Posted on Thu, Aug 21, 2014

What do accountholders really want in terms of rewards programs? Two things: cash and customer service. According to the Q4 National Banking Opinion Poll, 61% of Americans stated they would switch to a new institution if it provided them with a cash back rewards program. But what good are those programs if an institution can’t back them up with the kind of customer service that gives accountholders peace of mind when opening a rewards checking account?

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Tags: Pinnacle, cash back rewards, cash back reward programs, what counts reward checking, Reward Programs

Research Proves People Want Cash Rewards

Posted on Thu, Jan 12, 2012

Take off your banking hat for a moment and think as a consumer about reward programs. What types of rewards programs do you participate in? Why do you participate in them? Is it because you value and appreciate the rewards? Or do you just want to support a company that appreciates and values your business?

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Tags: banks, Pinnacle, fee revenue, cash rewards, cash back rewards, cash back reward programs, loyalty, retention, acquisition, interchange income