The Opportunity Beyond Opt-In: The Importance of Training and Communication

Posted on Thu, Sep 18, 2014

Four years ago financial institutions across the country implemented opt-in strategies for their overdraft privilege programs as a result of Reg E. Many institutions treated Reg E implementation as a one-time event and, with each passing year, their focus on overdraft privilege communication has dwindled, letting accountholders and dollars slip through the cracks. Getting overdraft privilege programs back on track requires proper staff training and ongoing communication with accountholders. 

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Tags: Reg E, Pinnacle Overdraft program, Overdraft Privilege Programs, Service Quality, Pinnacle Financial Strategies

The Hidden Opportunity for New Accountholder Acquisition

Posted on Tue, Sep 16, 2014

Accountholder acquisition at financial institutions often depends on major life-changing events such as a new job, marriage or moving; however, the unique circumstance surrounding college students makes them a prime target demographic for new accountholder acquisition. Financial institutions can capitalize on this opportunity by providing students with tools to succeed on their own financially. Most college students are looking for three things before they head off to school: a new bank, an accessible checking account and financial education.

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Tags: Overdraft Privilege, Overdraft Privilege Programs, nowBANKING, Mobile Banking, Pinnacle Financial Strategies, accountholder acquisition

To Succeed at Business Banking — Look at Things Differently

Posted on Tue, Sep 02, 2014

By Julie Story, Executive Vice President of Pinnacle Financial Strategies

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Tags: Small Business Banking, Business Banking, Pinnacle Financial Strategies, Retail Banking