Intense regulatory and economic pressure means that financial institutions, already operating leaner than ever, must become even more innovative to remain profitable. An integrated, automated overdraft program frees up more than 90 hours a week of staff time for other work and ensures that financial institutions implement their overdraft programs fairly and consistently.
The Reg E Amendment was announced in November 2009 mandating significant changes to the ways in which financial institutions manage their overdraft programs. Pinnacle understood the potential impact this amendment could have, not just on community banks and credit unions, but also on consumers who rely on the “checking account insurance” that overdraft privilege provides. Early estimates had forecast a loss of more than 60% of fee income for financial institutions. Account-holders who were used to automatic coverage on their accounts would have to actively choose, or opt-in, for account coverage.