Pinnacle's New "Snap" App Revolutionizes Account Opening, Streamlining the Process to 10 Minutes or Less

Posted on Thu, Apr 02, 2015

HOUSTON, TX  -- Pinnacle Financial Strategies’ new Snap app for iPads™ lets banks using Jack Henry Core Operating Systems open business and retail checking, savings, CD, and IRA accounts safely and securely from anywhere with Wi-Fi access, in under 10 minutes.

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Tags: Pinnacle, Pinnacle Financial Strategies, accountholder acquisition, Snap, Jack Henry

Secrets to Increasing Commercial Accounts at Your Financial Institution

Posted on Tue, Mar 03, 2015

Increasing commercial accounts at your financial institution provides you with new opportunities to increase your deposit base, diversify your account portfolio and cross-promote products and services. Building relationships with local businesses by understanding their needs and providing genuine solutions to overcome their obstacles not only makes your financial institution a valuable resource for business accountholders but also increases opportunities to acquire employee personal accounts.

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Tags: Community Bank Programs, interchange income, Increasing Market Share and Profitability, Customer Acquisition and Retention Strategies, Small Business Banking, Business Banking, Pinnacle Financial Strategies, Retail Banking, accountholder acquisition, accountholder retention, SMART Business Banking

Crying Wolf: Misguided Information About Potential Overdraft Regulation

Posted on Tue, Feb 17, 2015

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Tags: Overdraft Privilege, Overdraft Privilege Programs, ODP, Pinnacle Financial Strategies, CFPB, Banking Regulations

Community Banks' and Credit Unions' Keys to Unlocking Increased Profitability

Posted on Thu, Jan 29, 2015

The time has come for community banks and credit unions to win accountholders back from big banks. You can unlock success and profitability at your financial institution by providing accountholders with the right product mix that fits their needs. Effective rewards checking programs, mobile checking accounts and stronger accountholder relationships will lead to increased accountholder acquisition and retention. 

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Tags: what counts reward checking, Pinnacle Financial Strategies, Debit Card Programs, accountholder acquisition, rewards checking program, mobile checking accounts, accountholder retention

Why Size Doesn’t Matter: Community Banks’ and Credit Unions’ Growing Leverage Over Big Banks

Posted on Mon, Dec 15, 2014

Community banks’ and credit unions’ opportunity to acquire new accountholders grows as the number of dissatisfied accountholders increases at big banks. Although advertising budgets at big banks exceed those of smaller financial institutions, community banks and credit unions can win market share by focusing on maintaining reduced fees, building stronger relationships and providing valuable services for which accountholders are searching.

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Tags: cash back reward programs, Increasing Market Share and Profitability, Reward Programs, Customer Acquisition and Retention Strategies, Pinnacle Financial Strategies, Debit Card Programs, accountholder acquisition

Increasing Debit Card Usage and Your Financial Institution’s Profitability

Posted on Wed, Dec 03, 2014

Most financial institutions across the country offer debit cards to accountholders; however, many financial institutions fail to realize the full benefits a successful debit card program can deliver in new accountholder acquisition, current accountholder retention and overall profitability. A successful debit card program begins with a simple, valuable reward program, which promotes increased usage and is promoted to the right target demographic.

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Tags: cash rewards, cash back rewards, cash back reward programs, Customer Acquisition and Retention Strategies, Business Banking, Pinnacle Financial Strategies, Debit Card Programs

The Opportunity Beyond Opt-In: The Importance of Training and Communication

Posted on Thu, Sep 18, 2014

Four years ago financial institutions across the country implemented opt-in strategies for their overdraft privilege programs as a result of Reg E. Many institutions treated Reg E implementation as a one-time event and, with each passing year, their focus on overdraft privilege communication has dwindled, letting accountholders and dollars slip through the cracks. Getting overdraft privilege programs back on track requires proper staff training and ongoing communication with accountholders. 

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Tags: Reg E, Pinnacle Overdraft program, Overdraft Privilege Programs, Service Quality, Pinnacle Financial Strategies

The Hidden Opportunity for New Accountholder Acquisition

Posted on Tue, Sep 16, 2014

Accountholder acquisition at financial institutions often depends on major life-changing events such as a new job, marriage or moving; however, the unique circumstance surrounding college students makes them a prime target demographic for new accountholder acquisition. Financial institutions can capitalize on this opportunity by providing students with tools to succeed on their own financially. Most college students are looking for three things before they head off to school: a new bank, an accessible checking account and financial education.

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Tags: Overdraft Privilege, Overdraft Privilege Programs, nowBANKING, Mobile Banking, Pinnacle Financial Strategies, accountholder acquisition

To Succeed at Business Banking — Look at Things Differently

Posted on Tue, Sep 02, 2014

By Julie Story, Executive Vice President of Pinnacle Financial Strategies

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Tags: Small Business Banking, Business Banking, Pinnacle Financial Strategies, Retail Banking

Rewards Checking — What Accountholders Really Want From Their Financial Institution

Posted on Thu, Aug 21, 2014

What do accountholders really want in terms of rewards programs? Two things: cash and customer service. According to the Q4 National Banking Opinion Poll, 61% of Americans stated they would switch to a new institution if it provided them with a cash back rewards program. But what good are those programs if an institution can’t back them up with the kind of customer service that gives accountholders peace of mind when opening a rewards checking account?

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Tags: Pinnacle, cash back rewards, cash back reward programs, what counts reward checking, Reward Programs