Research Reveals What Consumers Really Want -- CASH IS KING

We wanted to understand consumers' reactions to questions about their checking account and to find out what they thought about getting cash back rewards everytime they swiped their debit card. Find out what they said:

• Do you pay a fee for your checking account?
• What do you use most to pay for purchases?
• What reward programs appeal to you most?
• What would entice you to use your debit card more?
• Would you switch your financial institution to get cash back rewards?

Find out the answers to these questions and many more in our new National Banking Opinion Poll.